Iowa State Cyclones secure the future of the Cy-Hawk rivalry, extending the annual showdown with Iowa through 2031. Is this a win for tradition—or a risky move for their postseason hopes? Nick Marovets breaks down key schedule updates, including new matchups with Bowling Green and Tulane, and analyzes how non-conference choices could shape Iowa State’s path in an expanding college football playoff landscape.
The episode also spotlights the Big 12’s controversial Monster Energy deal, contrasting its $1 million per school payout with blockbuster Notre Dame–SoFi and Ohio State–Chase agreements. Nick Marovets questions the impact on Iowa State’s own sponsorship value and explores how jersey patch negotiations could affect the Cyclones’ long-term competitiveness. Will the Monster deal boost or hinder Iowa State’s financial future? Don’t miss this candid analysis of Cyclone football’s scheduling moves and the evolving college football business game.
Image Credit: Nirmalendu Majumdar - Imagn Images
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